Wasting Little Time, Scooter Braun Inks an Exclusive Deal With Amazon

The deal, which involves Braun’s SB Projects, calls for multiple film and TV productions for Amazon Studios.

After brokering a $300 million-plus acquisition Big Machine Label Group and subsequently , Scooter Braun seems relatively unperturbed.  Just this morning, word leaked that Braun has inked an exclusive pact with Amazon Studios to produce multiple film and TV projects.

The action will happen through Braun’s SB Projects, whose film and TV unit has already produced CBS series Scorpion, feature film The Giver and Justin Bieber documentary Never Say Never.  Those are just teasers however, with SB Projects also juggling at least half-a-dozen other productions for FX, Fox, and Showtime.

The Amazon deal now promises to expand SB’s slate programming considerably, with Amazon getting the right refusal (or ‘first look’) on new production ideas.  That’s part an ongoing string first looks deals from Amazon, and part a broader race by SVOD platforms to capture coveted programming.

SB Projects falls under Braun’s Ithaca Holdings, which recently cemented a $300 acquisition Taylor Swift label Big Machine.  The deal was powered by funds from the Carlyle Group, which is also injecting more funds into Ithaca’s expansion.

That makes the Amazon deal seems like a frenzied negotiation, though Deadline says terms were actually finalized months ago.  Separately, The Wrap has pointed to a multi-year deal with both unscripted and scripted content involved.

Braun also oversees artist management duties for a number superstar artists, including Justin Bieber, Ariana Grande, Demi Lovato, and Zac Brown Band.  The latest deal involving Amazon further expands the media opportunities for all those clients, with both music-focused productions and more cinematic endeavors fair game.  Bieber has already seized the opportunity by releasing his SB-backed documentary, part a growing number music documentaries and biopics hitting SVOD platforms.