Nine months after the rapper Nipsey Hussle, his debut album Victory Lap has ficially gone platinum, according to the Recording Industry Association America (RIAA).
Released in February 2018, Victory Lap debuted at No. 4 on the Billboard Hot 200 while selling around 50,000 album-equivalent units in its first week release.
Sales the album spiked again in April the following year, right after Hussle died. It sold more than 66,000 album-equivalent units in the first week the month, causing the album to reach No. 2. Prior to his killing, the album was averaging two million audio streams daily. But, in the immediate aftermath his death, this increased to 10 million streams daily, with 57 million coming on the day after he died.
The album further garnered a Grammy Award nomination for Best Rap Album.
Interestingly, Hussle has received three Grammy Award nominations this year: Best Rap Performance and Best Rap Song for a track called “Racks in the Middle,” which he recorded with Roddy Ricch & Hit-Boy, and Best Rap/Sung Performance for “Higher,” featuring DJ Khaled and John Legend.
A month prior to his death, Hussle talked about the success Victory Lap in an Instagram post on the album’s one-year anniversary: “2day makes 1 year since I dropped my debut album. My 1st release under our Partnership w @atlanticrecords. My 1st @recordingacademy Nomination. My 1st time charting on tha @billboard Hot 200. How y’all feel Tha Album Aged in a year?”
Victory Lap was Hussle’s only album, despite having a recording career that was close to 15 years old. He recorded his first mixtape Slauson Boy Volume 1 in 2005, and he recorded a slew other mixtapes in the succeeding years.
In addition to being a commercial success, Victory Lap also received much critical acclaim. Ian McQuaid The Guardian said the album that Hussle “effortlessly claims his place as crown prince G-funk’s new school.”