Triller says it is bigger than TikTok in the United States, with 26.5 million monthly active users. The announcement comes less than two months after the service declared 13 million MAUs.
Triller says it is ‘overtaking TikTok in the United States,’ but that claim may be a bit dubious. Earlier this year, TikTok claimed to have around in the U.S. That number has undoubtedly grown since it was initially reported.
Triller added a new streaming feature that allows users to stream full-length songs. Users can also create their own custom playlists. Triller is positioning itself as a more artist and publisher friendly version TikTok.
“Setting a new precedent, Triller allows artists and publishers to receive full stream credit when a video goes viral, with streams counted directly on Triller,” the announcement reads.
The service has attracted a new series big-name investors to the new social media app. Some industry figures who have plunked down funding include:
The terms the deal were not disclosed, but The Wrap is reporting it is worth between $10M and $20M. CEO Mike Lu says he’s thrilled to have some the biggest names in the music industry on board.
“We are incredibly fortunate to work with some the largest artists on the planet. Today’s announcement about our increasing portfolio partnerships and collaborations with top labels and artists marks perhaps the most significant shift in music since the creation streaming. We are truly putting the music business back together, and artists recognize the importance Triller to the future the industry.”
Several prominent music industry executives have also invested heavily in the platform. Triller says the service has more than 75 million active users worldwide and continues to grow at a rapid pace. But not everyone is pleased with the TikTok replacement.
Last month, the service found itself in trouble when staffers revolted over a trending hash-tag. Trump supporters got the #MAGAChallenge rap contest hash-tag trending, driving millions new views. Triller says the average user spends about 20 minutes per day on the app, while creators spend over an hour.