ByteDance — the parent company video social media hit TikTok, is experimenting with a new music app. The Resso app is available in India and Indonesia for now.
Resso launched six months ago in its two test markets. Since then, it has managed to garner 27,000 users across iOS and Google Play. ByteDance started its earnest promotion the app in India and Indonesia at the end November.
ByteDance hopes Resso will be a rival to Spotify and Apple Music in other countries. Analysts say it’s a race for active users in the developing world, with “commercial realities put aside, at least for now.”
Resso is unique because it display’s real-time lyrics and allows comments on songs. Users can also generate music-accompanies GIFs and videos, . Resso fers a paid-monthly subscription service for 119 rupees ($1.70) in India.
That’s the same price Spotify charges for its premium subscription service in the country. Premium Resso users can also download music and listen to streams ad-free.
Resso currently has no rights deals with the Big Three — , , and . ByteDance would need to negotiate a deal with these three for Resso to catch on globally, analysts say.
TikTok has been crucial in in the last year. ByteDance hopes Resso will do the same in developing countries. The app is currently in a beta testing phase, and a ByteDance rep says they are “optimistic about its long-term prospects.”
ByteDance caught lightning in a bottle with the purchase Musical.ly and the creation TikTok. Despite the platform’s ongoing U.S. government investigations, it continues to grow globally. TikTok has been downloaded over 1.5 billion times since it launched in 2017. New U.S. users grew 38% in Q3 2019, according to app analytics firm Sensor Tower.