Spice Girls' Manager Simon Fuller Dismisses Streaming Music Numbers as 'Meaningless'

Streaming numbers apparently don’t matter to Spice Girls supervisor Simon Fuller.  And this isn’t nearly a nostalgic tour.

Last yr, audio on-demand streams set a brand new report excessive within the US 534.6 billion streams.

Total on-demand streams additionally set a brand new excessive final yr with 809.5 billion streams, up 35% over 2017’s 598 billion.

That’s in line with BuzzAngle Music.

According to Nielsen Music, whole album equal audio consumption grew 23% over 2017.  This was pushed by a 49% enhance in on-demand audio tune streams final yr.

Drake’s ‘God’s Plan’ had greater than 1.5 billion streams.  The tune topped the Billboard Hot 100 for 11 weeks.  ‘God’s Plan’ additionally led whole tune consumption – digital tune gross sales with streaming equal on-demand audio – with 7.four million items.  This contains over 918 million on-demand audio streams.

Big numbers indicating big ranges engagement.  But in line with the Spice Girls’ Simon Fuller, streaming numbers don’t actually matter.

Why streaming numbers are “meaningless,” by Simon Fuller.

According to Fuller, he hasn’t seemed on the Spice Girls’ streaming numbers forward their deliberate reunion tour this summer season.

Following their choice to reunite, the Spice Girls shortly bought out 9 enviornment dates.  Fans reportedly waited in on-line queues over 700,000 individuals simply to attain a ticket.

Fuller, who has managed the Spice Girls since 1994, stated he stays largely unconcerned about “social media followings.”  Speaking about audio streams on platforms like Spotify, he added, “throwing numbers round is meaningless.”

Instead, he focuses on “actual engagement.”  This contains ticket gross sales.

According to Fuller, the Spice Girls’ reunion has emerged because the “quickest promoting and] largest promoting tour this yr.”  He defined why.

Blasting different artists, Fuller added he might identify different musicians and bands with “over 100 million followers on Instagram who ‘can barely promote out an enviornment 20,000 individuals.’”

Criticizing these unnamed acts, Fuller defined,

Fuller additionally manages Victoria Beckham, who received’t be part of the reunion tour.  Only Melanie Brown, Melanie Chisholm, Emma Bunton, and Geri Horner will carry out collectively this summer season.

 


Featured picture by Sarah & Austin Houghton-Bird (CC by 2.zero).