R&B artist NAO teamed up with Microst to use machine learning and artificial intelligence for an interactive music video.
NAO says she was so moved by the Saturn’s Return theme in astrology that she wanted to create a deeply personal experience. Her song ‘Orbit’ served as the perfect backdrop for the new AI driven music video.
“‘Orbit’ is one my favorite songs I’ve written. The idea leaving the world for a moment to take stock everything I’d done and could do was something I felt strongly. So with the video, I wanted to do something a bit different; something that matched the epic nature the song.”
To bring fans along on her intensely personal experience, NAO teamed up with Microst for the music video. The creative process involved a painstaking process volumetric capture.
NAO spent a day at Microst’s volumetric capture studio in San Francisco, where cameras captured her dancing. She performed the choreography to ‘Orbit,’ with each point light turned into data that can display personalized constellations.
Technologists ran this real-life data on stars through Microst’s Custom Vision Services until the algorithm found the individual constellations. The digital destination allows visitors to input their birthdate to display the appropriate constellation.
Fans can also adjust the colors the sky and stars, along with the star density as the two dancers move as one. The AI also identifies different constellations in the dancer’s body, highlighting the visitor’s own astrological sign.
NAO says she hopes the interactive AI driven music video experience gives fans something to think about.
“Using technology and choreography are both new to me, so a lot thought and hard work has gone into this video experience. I hope it brings the subtext the song to the surface and fers a new perspective on the process a lot people around my age—in fact, a lot people all ages—are going through. Leaving the old you behind and starting a new journey…”