Snoop Dogg-Backed Cameo Raises $50 Million to Send Personalized Celebrity Greetings

Cameo, a Chicago-based startup that allows users to purchase video messages from prominent actors, athletes, celebrities, and musicians, just received a whopping $50 million in series B funding from Kleiner Perkins.

Cameo, which was founded by Martin Blencowe, Steven Galanis, and Devon Townshend, now has over $65 million in capital and is valued at somewhere in the ballpark $300 million. Several celebrities, including Snoop Dogg, have also invested in the company, and others celebrity investors are actively being courted — partially because their presence on the platform will prove so valuable.

Cameo’s founders indicated that these newest funds will be used to optimize the company’s mobile application — at the time writing, customers must visit Cameo’s website to purchase content, which makes the brand’s success even more impressive. The company also intends to explore the possibilities the international marketplace.

Cameo fers custom-recorded videos from 15,000 individuals, including Snoop Dogg, Ice T, Sean Kingston, and Rebecca Black. The cost a video ranges from five dollars to $3,000, and Cameo has stated that an average 2,000 orders are placed per day. Cameo collects a flat fee 25 percent from each transaction.

High-priced videos, including those fered by Snoop Dogg, seem to be relatively popular; Snoop’s prile boasts more than 75 reviews. If Cameo users are so inclined, they can make their videos available on the provider’s page; a multitude Snoop Dogg’s past messages can be viewed through his prile.

A major expansion in musical talent could be next. In fact, a successful Cameo expansion could mean extra revenue for a vast number artists, particularly those with younger audiences eager to make a connection.  Case in point: TikTok stars like Ian Avery (pictured above) and budding musicians (from any platform) can use Cameo to conduct direct outreach to fans and immediately monetize the connection.

Or at least, that’s the proposed business model.