The German federal parliament has awarded the Reeperbahn Festival in Hamburg with €20 million ($22 million) in funding to help the festival grow both at home and abroad during the next five years.
The Reeperbahn Festival is both a performance event that actively seeks new talent from across the world and an important international music marketplace. The latest edition it took place this past September, and it included emerging international music artists as well as spoken-word artists.
All together, around 40,000 people attended this year’s 900 events (including 600 concerts), which took place at 90 different venues. During its four days, the event also attracted media from 23 countries, and nearly 5,000 music pressionals from 56 countries attended the conference that coincided with the festival.
Alexander Schulz, who is the managing director the festival, told Billboard that the new government funding “will provide planning security for the next five years, thus guaranteeing immense added value for concrete additional program-related measures.”
Prior to the additional funding, the festival had an annual budget somewhere between €5-6 million ($5.5-6.6 million), which was already heavily subsidized by the German government. Both the Federal Government Commissioner for Culture and the Ministry Foreign Affairs made significant contributions to the festival in 2019.
Schulz says that some the new funding will be used to commission a study gender equality, which is part the gender-balance project that it is developing called Keychange, and other educational programs associated with the event.
Schulz also says that the festival hopes to expand to other countries in the future.
They hope to stage editions the festival in the following locations:
- New York
- Los Angeles
The purpose the international venues, according to Schulz, is “to enable German and European enterprises active in the music business and their artists to enjoy business-related, sustainable international exchange.”
The Reeperbahn Festival began in 2006.