Red Bull Music Academy and Red Bull Radio are both shutting down in 2019.
Red Bull informed employees both RBMA and Red Bull Radio the decision last week. Both the properties will cease operation by October 31st.
Both services are run by Red Bull, with consulting firm Yadastar managing the creative and curatorial side. Red Bull is ending its association with Yadastar, shutting down its joint projects in the process.
Red Bull Music has no affiliation with Yadastar and will survive the purge. The will continue as well, with two festivals planned in New York and Tokyo later this spring.
In a statement to Resident Advisor, Red Bull said the main reason for the shift is that the company is ‘moving away from a strongly centralized approach’. Instead, the company hopes to implement a new structure for promoting artists and music.
“After 20 years supporting artists worldwide with its music program in a rapidly changing world, Red Bull will maintain its purpose providing a global platform to promote creativity—but it is changing the means delivery. Red Bull will be moving away from a strongly centralized approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilizes local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.”
The company did not comment on how many jobs will be lost due to the closures.
The Red Bull Music Academy was founded in 1998 by Torsten Schmidt and Many Ameri. It has toured the world since, fering lectures, workshops, and concerts across the globe.
RBMA also maintained a daily music publication. The Academy recently celebrated its 20th year in Berlin last year.
Yadastar posted their comment to the announcement on Twitter, saying the two companies had “mutually agreed to part ways” at the end October 2019.
Here’s the complete statement for reference:
— Yadastar (@yadastar) April 3, 2019