Prism Raises $2.2 Million to Fix the Disaster That Is Live Booking

Austin-based music promoter stware firm Prism has secured a brand new spherical funding from angel buyers.

More than $2.2 million was raised from a quantity completely different buyers, together with Mario Fighali  Sparefoot, Bill Babel  Capital Factory, Kip McClanahan  Pershing, and Jay Jensen  Clasen Quality Coatings.  The firm shared the spherical with Digital Music News this week.

Prism expects to make use of the brand new spherical seed funding to develop its analysis and growth efforts.  Prism’s gross sales and advertising efforts may even be elevated to assist solidify its place within the trade.

So what downside is Prism making an attempt to repair, precisely?

Prism CEO Matt Ford says Prism is the very best resolution for reside music as a result of it’s the one “end-to-end resolution for reside music organizers.”

Prim was based by Ford, Stephen Sternschein, and Adrian Tavares.  Prism arose instantly from Sternschein’s tenure as a venue proprietor and promoter and his expertise with the trade’s bevy half-baked, partial ‘options’.

“Having information in a dozen completely different locations created an accounting nightmare, making it tough and time-consuming to generate actionable insights. The inefficiency in speaking particulars price me money and time. This is why we constructed a Prism.”

Prism fers calendar administration, one-click integrations with ticketing platforms, fer era, budgeting, forecasting, income monitoring, settlement, process administration methods, and monetary reporting in a single bundle.

Venue managers, promoters and expertise consumers can leverage an answer that brings all these underneath a single umbrella to automate reserving for higher effectivity.

Prism’s stware has been adopted by over 100 promoters and 500 venues internationally.

Some distinguished adopters embody Brooklyn Bowl (NY), Ad Hoc (NY), PopGun Presents (NY), MOKB Presents (IL), Noise Pop (SF), McMenamin’s (OR), and Laramir Lounge (CO).

Hometown adopters Prism embody The Paramount Theatre, Antone’s Come and Take It Productions, Empire Control Room and Garage, Vulcan Gas Company, and a number of other others.