More Explosive Data: Total On-Demand Streams Rose 49% in 2018

Once once more, Drake and XXXTentacion proceed to steer the surge in streaming music consumption.  But that’s solely half the story.

According to BuzzAngle Music’s 2018 Year-End Report, subscription streaming accounted for 85% all audio streaming within the fourth quarter within the US.

Audio on-demand streams set a brand new document excessive within the US 534.6 billion whole streams.  This quantity rose 42% over 2017, when audio on-demand streams reached 376.9 billion streams.

Total on-demand streams additionally set a brand new excessive final yr with 809.5 billion streams, up 35% over 2017’s 598 billion.

Unsurprisingly, Drake and XXXTentacion topped the 2018 tally, half a continued surge in rap and hip hop.

Now, Nielsen Music has launched its personal Year-End Report the US music business.  And, it has some fascinating finds.

The music business continues on the rise because of streaming.

According to Nielsen’s just-published knowledge, the music business skilled important total progress in 2018.

Total album equal audio consumption grew 23% over 2017.  This was pushed by a 49% enhance in on-demand audio music streams final yr.

Unsurprisingly, Drake’s ‘God’s Plan’ had greater than 1.5 billion streams.  The music topped the Billboard Hot 100 for 11 weeks.  ‘God’s Plan’ additionally led whole music consumption – digital music gross sales with streaming equal on-demand audio – with 7.four million models.  This contains over 918 million on-demand audio streams.

Ed Sheeran’s ‘Perfect’ led music gross sales with 1.three million in everlasting downloads thus far this yr.  Nielsen’s report tracks till the week ending 1/three/2019.

Unlike BuzzAngle Music, nonetheless, Nielsen didn’t observe the quantity subscription streams.  Instead, it bundled all streams as ‘on-demand audio streams.’

Among different highlights, music streaming quantity continued to rise.  On-demand audio music streams reached 611 billion in 2018, up 49% over 2017.

On-demand music streaming quantity – together with movies – surpassed 900 billion streams.  This marks a 43% enhance over the identical interval final yr.

Vinyl gross sales proceed to rise considerably, up 15% over final yr.  During the 11th annual Record Store Day, vinyl gross sales as soon as once more broke data.

Digital buying – i.e., music downloads – continued to say no sharply.  Yet, digital audio consumption – digital albums + observe equal albums + on-demand audio streaming equal albums – rose 34%.

Only 4 songs handed 1 billion streams.  These embrace Drake’s ‘God’s Plan’ and ‘In My Feelings,’ Juice WRLD’s ‘Lucid Dreams (Forget Me),’ and XXXTentacion’s ‘Sad!’

You can view the complete report right here.