Members GOT7 (photograph: Ministry Culture, Sports and Tourism, Korean Culture and Information Service; CC by SA 2.zero)
Sony Music Entertainment is deepening its ties into the massively profitable Ok-pop style by way of a brand new partnership with JYP Entertainment (JYPE).
The deal between JYPE and The Orchard grants international digital and bodily distribution rights to the Sony subsidiary.
JYPE’s whole catalog k-pop music from hit bands like GOT7, TWICE, DAY6, and ITZY are now available on all main digital providers worldwide.
The Orchard has been a wholly-owned subsidiary Sony Music Entertainment since 2015. The label group has offered distribution for a number of outstanding k-pop acts, together with BTS, Eric Nam, and Chung Ha.
The transfer isn’t shocking, contemplating Tim Pithouse final October.
Pithouse grew to become The Orchard’s Global Head Artist & Label Services. The partnership will serve to increase each The Orchard and JYPE’s international footprint.
JYPE is one the most important Korean leisure businesses within the nation, with a big roster artists.
The JYPE channel on YouTube has over 11 million subscribers. The most-watched video on the channel is from lady group TWICE, with round 442 million views.
JYPE has additionally helped historic Ok-pop acts like g.o.d, Rain, Wonder Girls, miss A and extra obtain stardom. Wonder Girls grew to become the first-ever Ok-pop act to land a single on the Billboard Hot 100 in 2009 with ‘Nobody’.
JYPE’s bodily album distribution will probably be a brisk enterprise.
Back in Korea, , because of some savvy product positioning. Ok-pop supporters will ten purchase a number of copies the identical album to gather photographs and different novelties bought with the album.
That sort phenomenon exists in different nations like Japan, however is totally international to Western music markets (no less than outdoors vinyl).
Sony Music Entertainment Chairman & CEO ANZ Denis Handlin has additionally been integral in rising Sony’s dedication to Ok-pop. In 2017, Handlin performed a big function in Sony Music’s fairness funding in KQ leisure, one other Korean label with artists like Block B and Babylon on its roster.