The format that started it all is now getting ditched by hi-res platform Qobuz. The move is part a broader streamlining the service.
In audiophile-speak, two terms ten pop up: ‘lossless’ and ‘lossy,’ with the latter being the inferior, compromised version the former.
The MP3 format, which emerged as a revolutionary codec for compressing audio files while retaining relatively high levels fidelity, thrived in a digital world constrained by bandwidth, storage, and buffering problems. But among audiophile geeks, the lossy MP3 is now the 2-Buck-Chuck formats.
But among audiophile geeks, the lossy MP3 is the 2-Buck-Chuck formats.
No longer. Now, hi-res audio platform Qobuz is doing away with the lowly format entirely.
“MP3 is really bad for music, artists, and listeners – so Qobuz is saying ‘no’ to MP3 and now fers only real studio quality in one accessible plan. Studio Premier is a special fer we’ve been dying to make,” declared Dan Mackta, Managing Director Qobuz USA.
Accordingly, Qobuz is streamlining its fering to feature a $14.99 ‘Studio Premier’ plan that fers unlimited access to its Hi-Res and CD lossless catalog. That price drops to $12.50 on annual plans, which edges into Spotify and Apple Music territory.
Those price points sound competitive, though Qobuz is only fering them to the first 100,000 takers, plus existing subscribers. Whether 100,000 will actually show up for the fering is another question, though Qobuz is touting some decent numbers. The company says it has 25,000 subscribers in the U.S., and 200,000 across its global footprint twelve countries.
The service has drawn the spirited approval quality-obsessed Neil Young.
“Qobuz was one the earliest Hi-Res streamers,” Young enthused. Their new fer is another big step towards making Hi-Res streaming available at the same cost as MP3 streaming today.”
But Young, whose hi-end Pono platform failed, is also giving kudos to competitor Amazon Music HD. “I’ve just been rooting for this to happen for about thirty years,” Young said last week. “What Amazon has done is gonna make it, so there’s a resurgence quality.”
Amazon’s entry into this space sounds like bad news for Qobuz, though it could serve to broaden the marketplace for finer audio quality. That’s if enough people ultimately care about audio quality.