Facebook Recruits Jovanie, Lauv, Raiche, Greyson Chance to Layer Birthday Songs Into Stories

Facebook Recruits Jovanie, Lauv, Raiche, Greyson Chance to Layer Birthday Songs Into Stories

Facebook has tapped a number emerging stars to bring a touch originality to ‘Birthday Stories’.

Starting on May 10th, Facebook users can add digital cards, photos, and videos to Stories to help celebrate the birthdays friends and family.  The new feature is appropriately called ‘Birthday Stories ‘and includes the option to add music stickers featuring famous birthday songs.

Happy Birthday’ by Stevie Wonder;  ‘In Da Club (‘Go Shorty, It’s Your Birthday’)’ by 50 Cent; ‘Birthday’ by The Beatles; and ‘Happy Birthday, Sweet Sixteen’ by Neil Sedaka are just some the tunes available.

But here’s where this gets a little more interesting.

In addition to these classic birthday-themed songs, Facebook asked several artists to record all-new tracks for birthday wishes. Jovanie, Lukas Graham, Lauv, Raiche, SYML, Greyson Chance, Harper Starling, and Neda Yasee have all recorded their own renditions ‘Happy Birthday’ for Facebook.

Facebook Birthday Stories songs is part a broader push to allow users to incorporate licensed music into personal videos.

In late 2017, Facebook reached a licensing deal with Universal Music Group (UMG), a pact that also included songs from Universal Music Publishing Group (UMPG).  That sparked a number other major deals, including a deal with mega-pub Sony/ATV in January 2018 and a string other pacts.

Licensed music for Facebook’s platforms started rolling out in April 2018, with new in-app tools for including music. Deals like this have slowly shifted Facebook’s platform from a takedown-heavy warzone to a licensed, happy place (though we’re still hearing plenty reports muted or flagged posts).

The social media giant argues that these licensing agreements help extend the life songs beyond their initial release date.

“When there’s a new single, we want to support it. But it doesn’t mean once that single’s over, the song’s dead. It might have a perfect meaning for wedding season, or for your boyfriend, girlfriend, children or graduation.”

Facebook generates nearly two-thirds social media traffic, with Instagram also a venerable platform for music promotion and distribution.