With the brand new funding, I Am Pop hopes to assist indie and up-and-coming artists break into the mainstream.
I Am Pop has confirmed a serious milestone.
The Dutch direct messaging startup has raised €2 million ($2.three million) in funding.
The firm at present employs round 15 folks. Recent and established app adopters embrace artists, labels, publishers, and music festivals, corresponding to BMG, MAMA Festivals, Mad Decent, The Orchard, Elrow, Ministry Sound, Sony Music, Warner Music Group, AWAL, and PIAS].
Speaking in regards to the funding, the corporate confirmed it’s going to use the cash to combine its chat editor into different messaging apps past Facebook Messenger. I Am Pop may even enhance its personal workforce.
Stating the corporate has entered into “an period post-social,” Tim Heineke, founder the Dutch startup, defined the corporate’s purpose to assist rising artists within the music trade.
“Private messaging is the brand new social community. Users are more and more flocking to DM, personal chat, teams, and tales, fueled by privateness considerations. Meanwhile, messaging apps are turning into full platforms.
“With 2 billion customers and 100 billion messages shared every day, messaging companies are the most well-liked apps on the planet. Many artists, nevertheless, don’t but have a presence.
“Our purpose is to supply a easy platform that anybody can use and this funding will allow us to proceed growing it.”
According to the corporate’s information, social media newsfeeds now ship worsening engagement charges as little as 2%. Meanwhile, the startup’s product allegedly achieves common open charges 94%.
Following the fundraising spherical, I Am Pop has confirmed its new first key rent. Max van den Ingh will now function Head Growth. He beforehand labored at MisterGreen, a Dutch leasing firm.
At the startup, Van den Ingh will oversee the app’s ‘stware-as-a-service-fering’ business development. He’ll additionally construct the advertising and enterprise improvement groups throughout the corporate’s fices in London and Amsterdam.
Promoting the corporate’s product, Van den Ingh claims I Am Pop has championed the shift from newsfeeds to direct messaging within the music trade.
“I’m wanting ahead to using my expertise within the tech trade to streamline development efforts throughout the firm.”