Are the Grammys turning into irrelevant?
It’s probably the most celebrated awards present in music, and successful a Grammy is a really huge deal. So why are mega-superstar artists like Drake, Kendrick Lamar, Childish Gambino, and Ariana Grande — to not point out Jay-Z and Beyonce —not likely ?
Earlier this week, Digital Music News reported that quantity superstars have been extremely questionable for Sunday’s occasion. Now, we’ve extra info suggesting some critical no-shows.
In a just-published piece by the New York Times, Grammys producer Ken Ehrlich confirmed that Drake, Kendrick Lamar, and Childish Gambino had all declined invites to carry out on the 61st Grammy Awards this weekend. “Ehrlich mentioned that this yr he fered efficiency slots on the present to Drake, Lamar and Childish Gambino — whose tune ‘This Is America’ is up for 4 awards, together with document and tune the yr — however all of them declined,” the Times’ Ben Sisario relayed.
Meanwhile, Ehrlich is at the moment engaged in an unsightly war–words with Ariana Grande, who appears to be like like a particular no-show (extra on that imbroglio ).
The takeaway is gorgeous.
Grande went from a marquee Grammy performer to indignant absentee in about 24 hours. The dispute apparently centered on what Grande would carry out on stage, with Grande bristling in opposition to calls for that the singer carry out a medley hits.
Sounds like a traditional battle egos, however one which sadly couldn’t get resolved. And Grande’s resolution to ditch your complete affair speaks volumes on the relative energy the Grammys.
Just 5 years in the past, such a call and public fallout is perhaps unthinkable — now it’s in all probability serving to Grande’s no-nonsense picture empowerment.
The extra troubling takeaway comes from the enterprise facet. In all 4 circumstances, the artists are signaling that the Grammys promotional muscle isn’t that necessary anymore. Stars like Grande have Twitter — which she used to dismantle Ehrlich — to not point out a direct fan connection over Instagram, Facebook, YouTube, and many different channels.
That doesn’t imply that conventional TV isn’t necessary anymore — nevertheless it’s undoubtedly quite a bit much less highly effective nowadays.