Last night time, Usher surprise-released a brand new album. Usher. In this financial system! The eight-track album, A, produced totally by Atlanta producer Zaytoven, is Usher’s try at revisiting his Georgia roots — however he doesn’t appear to know fairly how. It is R&B that’s making an attempt to be entice (“entice soul”) that’s making an attempt to sound related however does something however. (It even wastes options from Future and Gunna — how?) Worst, it’s Usher doing an impression Usher circa 2004, and there’s nothing extra hurtful than watching one R&B’s best sound so bored being himself. Case in level: the observe “Birthday.” While a superbly satisfactory bop that I’ll little question be discovered booty-bouncing to when my birthday rolls round, it comprises phoned-in, pitched-up samples the “oh’s” from Nelly’s “Dilemma,” and has Usher on autopilot waxing poetic about consuming, ahem, “cake.” It’s higher than that point he advised he us he would give us “that ghetto D,” however not by a lot! But, lord, is nothing bleaker than this part from “Gift Shop”: “This shit received me feeling like Michael / She name me her idol / She play me on Tidal / She cum on arrival / But I don’t need no bridal.”
And then there’s the next observe, “She Ain’t Tell Ya,” which is nearly as lazy because it will get: Usher samples Usher — technically, Lil Jon that includes Ludacris and Usher on 2004’s “Lovers and Friends.” Except I fear it’s not a pattern in any respect and reasonably Zaytoven flipping by the golden period Usher’s discography and unintentionally arising with the identical piano melody as a result of there’s simply nothing left for Usher to work with. (There’s no credit score for it that I can discover, in contrast to “Dilemma.”) What if Usher didn’t discover? What if he did and didn’t care? Oh my god, what if Lil Jon, who produced the timeless unique, didn’t get a examine? We ought to all be outraged.