Deezer Crosses 7 Million Subscribers, With 14 Million Active Users

Deezer is method behind Spotify and Apple Music. But 7 million is 7 million.

CEO Hans-Holger Albrecht says that 4 years in the past, 80% Deezer’s income was telecom pushed due to bundling offers with cellular operators. The majority that funding got here from telcos in France, the place Deezer was born.

That’s slowly beginning to change.

“Now 75% the revenues are coming from self-pay subscribers, and France is lower than 50% revenues,” Albrecht informed Music Ally. “It’s fairly a dramatic shift.”

Deezer’s bundled subscriptions accounted for 49.5% its revenues in 2014, based on filings for its now-canceled IPO.

Deezer capped f 2018 with a $185 million funding spherical in August. The firm additionally launched its streaming service within the Middle East and North Africa in October.

Albrecht says Deezer has round 14 million month-to-month energetic customers with seven million these being paying clients.  The ratio free listeners to paying clients is kind of good for a music streaming service.

Late final yr, Deezer CEO Americas Oscar Castellano informed Digital Music News that the paid subscriber rely was 6 million, whereas outlining an aggressive enlargement into Latin America, the Middle East, and North Africa.

Albrecht says the corporate is approaching $400 million in income this yr, with progress coming quick from direct paying clients.

The MENA area is a brand new space focus the place Deezer hopes it will probably dominate the streaming panorama.

Some the funding from the newest $185 million funding spherical got here from Saudi Arabian traders.  Albrecht says he needs to be in MENA forward drastic client modifications.

“Many persons are going to leapfrog from no music – or restricted music – to streaming,” Albrecht stated.  “They’re not going to undergo this chain bodily codecs] then downloads.”

He acknowledges that every nation throughout the MENA area should be handled independently. Egypt and Saudi Arabia have vastly completely different musical tastes, for instance.  Localized music for every nation is a should.

Deezer has been competing with Apple Music within the MENA area for a while. In November, Spotify launched within the area. Local service Anghami has operated within the area since 2012, with greater than 70 million listeners.