Apple Starts Removing iTunes Branding, Including Links, From Its Websites

So, is or isn’t iTunes dead?

Last week, on the opening day Apple’s Worldwide Developers Conference, Apple its popular download store would go away on macOS 10.15 Catalina.

The writing has been on the wall for a while for the iconic download store.  The company, for example, had removed all references to its former popular app on its Facebook page just a few days before WWDC.  These include posts, photos, and videos. Apple has also migrated its domains away from to

Of course, this doesn’t mean iTunes has died altogether.  Confirming consumers can now access their back-catalog content, albeit on three different apps – Music, Podcasts, and TV – the company explained,

Users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD.  For those who like to own their music, the iTunes Music Store is just a click away.

For people who previously used iTunes to sync their app, Apple has made a new syncing feature available in Finder on macOS 10.15.  Music now serves as the home back music catalogs as well as new song/album downloads.  Podcasts controls what users have also subscribed to, as well as hosting new ones.  The TV app hosts all TV shows and movies users have paid for as well as new ones.

For Windows users, there’s good news – iTunes still hasn’t died.  Not yet, at least.  Users can still use the iTunes Store to find their back catalog and purchase more songs, albums, TV shows, and movies.

However, signaling a major shift away from the popular – albeit bloated – download stware, Apple will now remove all iTunes branding.

Goodbye, iTunes.  But, not really.

According to a new report, previously working URLs to the iTunes Store, Apple Music, the App Store, the Mac App Store, Podcasts, Apple TV, and all other will now stop working.

Apple Magazine explains the company has “ramped up” the change ahead macOS Catalina’s launch in September or October.

The iTunes subdomain still remains active for a few links, including movies and TV shows.  Yet, one Apple TV formally launches, users can expect these hyperlinks to stop working altogether.

Crafty users have also spotted a separate URL for just a few links –  This comes ahead the launch the company’s premium gaming subscription service, Apple Arcade.

For people who still love purchasing songs, albums, TV shows, and movies, Apple has vowed to keep the iTunes branding alive.  Yet, as hinted at earlier, once macOS Catalina launches, expect the current version iTunes to stop working on the operating system.


Featured image by Apple.