Apple Music Slots Jessie Reyez as Their Latest 'Up Next' Artist

Apple Music Slots Jessie Reyez as Their Latest 'Up Next' Artist

Photo Jessie Reyez by Eóin Noonan/Collision Sportsfile (CC BY 2.0)

Apple Music has announced that Canadian singer-songwriter Jessie Reyez has been selected as the latest artist to be featured in its monthly Up Next program, which is an initiative aimed at identifying, showcasing and elevating rising talent.

Reyez is the first Canadian female singer to become an Up Next artist. As part the program, she will perform on Jimmy Kimmel Live! on November 21.

According to Apple, they have had their eyes on Reyez going back to August 2016. This is when Zane Lowe premiered Reyez’ song “Figures” on Beats 1. The song was further featured on numerous popular Apple Music playlists, such as:

  • New Music Daily
  • R&B Now
  • The New Toronto

While “Figures” reached Shazam’s Top 25 charts in the United States and Canada, in April this year, Reyez’ song “Great One” reached Shazam’s Top 25 Global Chart. All together, her music has received more than 325 million streams on Apple Music alone.

Reyez responded to her selection as an Up Next artist by saying:

“Honestly, Apple is a giant — I’m working to be one — so I appreciate them putting me on their shoulders as the next Up Next artist.”

Nadeska Alexis, who is an Apple Music host, also commented on Reyez’ selection to the program. She said, “I’ve been intrigued by Jessie Reyez since I saw her perform an acoustic version ‘Figures’ on her guitar back in 2016, and her growth since then has been incredible to watch. In addition to her raw talent, the honesty in her songwriting makes her extremely relatable. On ‘Far Away’ for example, she tackles something as universal as romantic relationships and as culturally important as immigration with ease.”

Early next year, Reyez will release a studio album from FMLY and Island Records. It will include the single “Imported,” which the RIAA has already gold certified.