Apple Files a Trademark Application for 'Apple Music for Business'

‘Apple Music For Business’ might doubtlessly streamline blanket licensing for small companies and retailers.

Several months in the past, following Jimmy Iovine’s departure, Oliver Schusser, Apple’s new Head Music, quietly unveiled a worldwide publishing enterprise.

The enterprise goals to help the music business in creating key songwriters.

Now, Apple has a brand new technique in thoughts.

Introducing Apple Music for Business.

Last week, Apple quietly filed an software on the US Patent and Trademark Office (USPTO) – Apple Music For Business.  The firm first filed the trademark in Jamaica on June 1st.

Currently, Apple doesn’t have a streaming music service immediately serving the enterprise crowd.  That might change.

The service identification covers the next areas,

To stream music, all companies should first purchase licenses from performing rights organizations (PROs).  In the US, this consists of ASCAP, BMI, GMR, and SESAC.  The trademark submitting indicators that Apple might fer a custom-made streaming music platform for small companies, retailers, and enterprises.

This would remedy a rising downside all over the world.

Currently, the music business loses $2.7 billion from small companies streaming music with out correct licenses.  This is because of a scarcity schooling amongst small enterprise homeowners and a scarcity innovation from B2B streaming providers.  Most small enterprise homeowners and low-key retailers consider they’ll simply stream music from their private accounts.

Apple Music for Business might successfully remedy this downside.  The streaming music service might embrace blanket licenses from PROs.  Apple’s trademark submitting might additionally apply to music playback, however just for licenses acquired by the enterprise, retailer, or enterprise.

Yet, the trademark submitting solely suggests what Apple has in thoughts.  This doesn’t imply we should always anticipate Apple Music For Business anytime quickly.


Featured picture by Kārlis Dambrāns (CC by