Amazon Music is the first major streaming service to fer high definition “lossless audio.” Now the service has recruited Neil Young to promote its new fering.
While Tidal and Deezer both fer , Amazon is the first major player to do so. There are millions tracks available in up to 24-bit/192kHz “Ultra HD.”
Amazon has recruited Neil Young to promote the service. Young killed f his own high-quality Pono player back in 2017. That tiny little device was intended to fer lossless music, but used a proprietary download format. The project gained $6 million in Kickstarter backing before it was ultimately shuttered.
“I’ve just been rooting for this to happen for about thirty years,” Young says, before laughing. “What Amazon has done is gonna make it, so there’s a resurgence quality. That’s where the sound is — the feeling listening to it. And in that process recording, there’s the ambiance and the air in the room — that’s where the magic is.
“From behind and echoing f the walls, you don’t just hear the drum bang. You hear the drum BANG. That’s what I want. I want all my records to sound as good as they can in the digital realm.”
Spotify says it isn’t interested in exploring an HD fering for its listeners. Spotify VP and Head Investor Relations Paul Vogel recently said HD streaming hasn’t been a priority.
Vogel said HD streaming isn’t “really something that’s been ” Instead, Spotify says the focus should be on interface, algorithms, playlists, and discoverability. He went on to say “never say never,” but I’d put money on Spotify having an HD streaming option in the next five years.
Early numbers suggest that Amazon Music has 32 million subscribers versus Spotify’s 113 million paying subs (as October).