AIM, BPI Spearhead Another British Music Industry Mission to India

AIM, BPI Spearhead Another British Music Industry Mission to India

The British music industry is hosting a music mission to India in partnership with AIM, BPI, and MPA.

The trip will coincide with Mumbai’s All About Music festival.

The music industry in India is growing rapidly. Last year, recorded music trade revenues were up 24.5%, to $156.1 million. That figure makes India the world’s 15th largest music market according to the Global Music Report 2019.

This is the fifth year the government-backed British music mission has journeyed to India. According to the organizers, the mission serves as a catalyst for collaboration, exploration, and expansion the British music industry in India. Networking opportunities, B2B meetings, conferences, showcases, and other music-related activities are all on the itinerary.

Anyone in the music industry is invited to participate, from artists, managers, promoters, record labels, music publishers, festival bookers, promoters, and more. Organizers will tailor aspects the program to suit everyone in the industry.

Mission registration starts at £120.00 per delegate. Delegates will need to fill out an application form, and the deadline to apply is July 26, 2019. Parties who are interested in attending but cannot fund themselves may be able to participate with help from DIT.

India has the world’s 7th largest economy, making it a massive untapped opportunity for business in the region. The Indian music industry is growing at a feverish pace and is estimated to continue on that path for several years. Music trade revenues in the country were up by a quarter in 2018 alone, though tapping into the growth is anything but easy (just ask Spotify, YouTube, and Apple Music).

Chris Tams, BPI Director Independent Membership and International, says he believes British musicians are a great fit in the region.

“The combination highly digitally-engaged consumers, the global appeal British artists, and our two countries’ shared cultural heritage marks the Subcontinent out as a major commercial opportunity, and this joint mission will do all that it can to help realize its full potential.”

Sadly, this sort stuff is foreign — literally and figuratively — for US-based industry folks, thanks to near-zero governmental support for American music culture or business.  Programs in countries like the UK and Canada are starkly different, and potentially transformative for the right artists and companies.