Chance the Rapper is the first independent SoundCloud creator to hit 1 billion streams.
SoundCloud held a special event to present Chance the Rapper with two plaques during a Good Morning America concert this week. SoundCloud’s Global Head A&R and Label Services Lisa Ellis and President Mike Weissman were on hand to give the award.
Chance the Rapper’s first upload to the platform was over eight years ago, taken from his #10Day mixtape. His latest album, The Big Day, was just released and quickly started racking up plays on SoundCloud and other platforms.
The Chicago-born rapper has been an ardent supporter throughout his career, long before the rapper enjoyed worldwide success. Before his debut album this year, most Chance’s music came out through online mixtapes.
SoundCloud remains one the foremost destinations for music fans, but in 2017, the site was in trouble. SoundCloud and the company only had fifty days left in cash reserves, according to reports (including ours).
Things got so bad for SoundCloud that Twitter wrote f a $70 million investment in the platform. Twitter invested in the platform in 2016 the Twitter Ventures unit, but that money quickly became cash-burn.
At the time, Twitter valued the deal at over $700 million. At the time the write-f, Twitter wrote the money is “not expected to be recoverable within a reasonable period time.”
At the platform’s darkest hour, Chance the Rapper wrote — ironically, on Twitter — that he was “” Soon thereafter, he and Young Thug released “Big B’s” on the platform, which drove massive amounts traffic.
He also released his project Coloring Book for free on SoundCloud.
Eventually, investors ousted founder Alex Ljung and replaced him with Vimeo CEO Kerry Trainor. After the new CEO and a , SoundCloud seems to be sitting in a better place. Trainor has helped to buoy the service around artists, and the past two years have witnessed the growth ‘SoundCloud Rap’ as a bona fide sub-genre.
Indeed, SoundCloud Rap has helped to propel several grassroots rappers, with , , and all gaining fame on the platform.