53 million is a giant quantity. But it’s simply 20% the addressable pie.
A survey performed by NPR and Edison Research has decided that good audio system are destined to turn into mainstream units. That half you most likely knew — although this course of is a great distance from hitting its saturation level.
The survey revealed that 53 million adults now personal not less than one good speaker. That’s about 1 in 5 adults within the United States. Smart audio system are one the quickest rising classes broader client tech, too.
The survey discovered that good machine progress has elevated 78% year-over-year.
More than 1,000 folks aged 18 and over have been surveyed for the research. The typical dwelling options not less than two good units, which is up from the common one in 2017.
52% good speaker homeowners stated they use their machine each day. eight% folks reported giving or receiving a wise speaker for the 2018 vacation season.
Around 14 million folks obtained their first good speaker machine this yr. Edison Research vp Tom Webster says the expansion these units “speaks to the super utility voice assistant expertise.”
Surprisingly, 54% good speaker homeowners are girls, whereas 46% are males. The progress good audio system has reached the early majority stage possession. Around 74% these surveyed stated that they had owned a wise speaker for lower than one yr.
58% respondents stated that they had plans to buy one other good speaker for his or her dwelling. 65% folks stated their sole motive for wanting one other machine is to manage different good units like lights and home equipment.
Smart audio system have additionally taken over the second most well-liked platform for a way folks prefer to hearken to their music.
Smartphones and tablets nonetheless reign supreme, however good audio system now rank above the radio, laptops, and mp3 gamers as listening units.
Listening to information ranks second behind music as the highest use for good audio system. 37% respondents stated they listened to not less than two or extra hours information on their units per week. Podcasts are additionally rising amongst machine homeowners, although they don’t seem to be as common as information packages.
You can view the research in its entirety right here. (Warning, PDF file.)